CHANEL X APPLE.
Working with Mariage Québec magazine, I was asked to art direct a beauty shoot for Chanel and Apple brands. In order to show the modern approach of both brands, the photoshoot was shot entirely with an iPhone X. Videos were developed by the make-up artist using the new iPad and I art directed the shoot from my home via Skype on my MAC. The concept expresses the tension between delicate blooms and the modern bride.
This is what i did on this project.
Concept // Moodboards // Photo Art Direction // Layout //
This is what it looks like.
This is what i learned from this project.
Working with a strong creative team pushed everyone to up their game and be trusting of each other through all this new technology.