This is

Breakfast Clubs of Canada.

I worked over 10 years as an advertising art director and creative director, yet, you won't find many campaigns on this website. Simply because most of them were far from what I had originally conceptualized. Except for a very few, like this one for Breakfast Clubs of Canada which the client adopted straight away from my mock-ups. It was also one of the more gratifying projects knowing that the campaign would raise awareness and funds towards a great cause.

This is what i did on this project.

Concept development // Advertising Campaign // Photo Art Direction // Layout

This is what it looks like.


This is what i learned from this project.

How to to convey a strong humanitarian message with easily identifiable objects.