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This is
MARK's | Levi's
I was hired as an art director on this online campaign by Cartier Agency. The campaign was a first for Mark's in partnering with Levi's to showcase the many styles of these iconic jeans and how everyday Canadians were living in them. Visual cues throughout the campaign are a nod to the red tab Levi's and their numeric style system married with Mark's brand colours, typography and accessible-simple approach to daily life. The campaign was divided into a branded lifestyle video campaign and a product driven photo campaign.
This is what i did on this project.
Concept development // Advertising Campaign // Video Art Direction //
This is what it looks like.
This is what i learned from this project.
How to create a co-branded campaign that celebrates and respects both brands equally.
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