how I brand.
Through the years I've been asked to do naming and logo design for many brands. It is something I love doing above all else. I've developed tools to help better understand the needs and vision of my clients to offer them a complete branding analysis, strategy, guidelines and marketing plans to make the whole process streamlined and and collaborative. Below are just a few brands I had the pleasure to develop from start to finish.
This is what i did on this project.
Brand Analysis // Strategy // Naming // Moodboards // Logo Design // Guidelines //
This is what it looks like.
This is what i learned from this project.
Working in tandem with the client through brand analysis helps me better establish the brand's values, unique selling proposition, target market and tone to strategize their marketing initiatives. It also helps the client have a more effective launch or brand development.