how I brand.
Through the years I've been asked to do naming and logo design for many brands. It is something I love doing above all else. I've developed tools to help better understand the needs and vision of my clients and make the whole process quite fun.
This is what i did on this project.
Brand Analysis // Moodboards // Logo Design // Brand Guidelines //
This is what it looks like.
This is what i learned from this project.
Working in tandem with the client through brand analysis exercises helps me better understand the brand's values, unique selling proposition and tone. It also helps the client better strategize their launch or development.