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This is

event marketing.

In collaboration with the marketing team at KO Média, I developed the visual identity and communication material for the 2019 ELLE Beauty Grand Prix. This cross-Canada award event honours the best in the beauty industry as chosen by a panel of over 450 ELLE readers who blindly test the products for over a year. I played on the concept of the blind testing and the reveal with the use of large bands of bright colours superimposed on black and white photography.

This is what i did on this project.

Concept // Photo Art Direction // Social media content // Invitations // Event video animation // Event collateral // Magazine layout  // Instagram contest visuals

This is what it looks like.

1/6

This is what i learned from this project.

Pushing a concept through on multiple platforms and marketing communications.