In collaboration with the marketing team at KO Média, I developed the visual identity and communication material for the 2019 ELLE Beauty Grand Prix. This cross-Canada award event honours the best in the beauty industry as chosen by a panel of over 450 ELLE readers who blindly test the products for over a year. I played on the concept of the blind testing and the reveal with the use of large bands of bright colours superimposed on black and white photography.
This is what i did on this project.
Concept // Photo Art Direction // Social media content // Invitations // Event video animation // Event collateral // Magazine layout // Instagram contest visuals
This is what it looks like.
This is what i learned from this project.
Pushing a concept through on multiple platforms and marketing communications.