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This is


Launched in Quebec in May of 2018, this bookazine was the first of its kind in the Canadian market. Three high-reach influencers are content creators of an entire publication. Geared to millennials, sceptics thought this generation would not care for a glossy but weeks after the launch it was sold out in many locations. The Instagram account grew from 0 to over 10k in two weeks. After the launch, I continued on to art direct the next 2 volumes.

This is what i did on this project.

Naming // Logo design // Mood boards // Creative direction, design & production // Photo direction

This is what it looks like.

This is what i learned from this project.

The creative freedom and positive reinforcement the publisher and editor gave me made every design decision effortless. Working on the second and third issues, I had the confidence (and their blessing) to push the creative envelope even further.

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