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This is
MARK's | Levi's

I was hired as an art director on this online campaign by Cartier Agency. The campaign was a first for Mark's in partnering with Levi's to showcase the many styles of these iconic jeans and how everyday Canadians were living in them. Visual cues throughout the campaign are a nod to the red tab Levi's and their numeric style system married with Mark's brand colours, typography and accessible-simple approach to daily life. The campaign was divided into a branded lifestyle video campaign and a product driven photo campaign.

This is what i did on this project.

Concept development // Advertising Campaign // Video Art Direction // 

This is what it looks like.

MARK'S | LEVI'S-RoadTrips
MARK'S | LEVI'S-Roommates
MARK'S | LEVI'S-CoffeeDates
MARK'S | LEVI'S-Daytrips
MARK'S | LEVI'S Pinterest _ What's your number? Women
MARK'S | LEVI'S Pinterest_WhatsYourNumber_MEN
MARK'S | LEVI'S Pinterest_HeadToToe_WOMEN
MARK'S | LEVI'S Pinterest_HeadToToe_MEN

This is what i learned from this project.

How to create a co-branded campaign that celebrates and respects both brands equally.

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